![]() ![]() Now, every media publisher worth its salt has at least one streaming service of its own. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns across various advertising. Then, the coronavirus pandemic came along to accelerate that game-changing market trend. ![]() Walt Disney ( DIS 3.50%) opened the floodgates when it introduced the Disney+ streaming service, hoping to catch up to sector leader Netflix ( NFLX 7.98%) in the long run. Digital video is a particularly palmy prospect The Trade Desk CEO Jeff Green on ad-supported platforms and the future of digital advertising Jeff Green, The Trade Desk CEO, on the state of the digital ad space. Due to limitations in the Trade Desk MyReport API, We can only fetch 100 days of historical data. Therefore, the market is not just shifting into the online space but also growing larger over time as advertisers embrace a more effective model. THE TRADE DESK FREEAs streaming media and online information continue to steal market share from traditional media forms, the new alternatives also offer more targeted ads and higher efficiency. We are selling shares of our Class A common stock and the selling stockholders named in this prospectus are selling up to shares of Class A common stock if and. You’re reading a free stock page from The Motley Fool’s Premium Investing Services. Digital display ads accounted for just $50 billion of that massive pie. The company has partnered up with many publishing. Hear from The Trade Desk and agency executives about how data enhances media buying, why first-party data is such an under-utilized resource for marketers, and what the future of data-driven advertising looks like. The Trade Desk's management estimates that the global advertising market was worth roughly $750 billion in 2019. The Trade Desk was one of the first pure-play providers of advertising services on the ad-buying side. At the same time, many other industries would sell their parent companies for sales growth like this: Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest-growing demand-side platform in the industry by offering agencies. You know the slump in online ad markets I mentioned? It's a real disappointment that has weighed on the stock price of The Trade Desk and its sector peers all year long. ![]()
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